Actual example of AI replacing humans
Is online market research helpful any more? The blackbox of online panels has been taking a lot of flak recently over the presence of fake or fantasy members filling in surveys. The future could be Artificial Societies - who've built a 30,000+ persona database to run simulations against - "Understand behaviour through collectives of AI Personas".
"Artificial Societies are collectives of AI personas that closely replicate reality. Our mission is to help innovators refine their ideas and succeed in behavior change. Now anyone can improve product and marketing decisions using multi-agent-models of human societies."
Humans lie and can easily be mistaken when answering any type of research questions - always have been, always will be. Is AI the answer to getting more reliable predictive data for product launches, brand campaigns, tactical ads? Good qualitative groups are always powerful when you can look the customer in the eye as they shred your next campaign idea. Will a cohort of bots have quite the same impact on your CMO? The future's already here, brace yourself...
